The studio

About Brand B

Brand B is a Sydney-based studio devoted to the creation of thoughtful objects and experiences.

We are interested in what takes place when people sit together and turn their attention to creating instead of consumption. Free from distractions, hands occupied, and nothing demands an immediate reply.

We began with light because light is essential, and because a lamp is not merely something one makes and forgets. It remains in the room long after the afternoon itself has passed.

Everything you make is shaped by your hands, from natural materials, and with care for the object it is to become.

Participants building bamboo lamp frames together around a workshop table.

Behind the studio

Behind Brand B

Led by Boden Garside, Brand B is shaped by a quiet belief in thoughtful design, natural materials and things made to last. The studio creates analogue experiences that invite people to slow down, work with their hands and connect—with their own creative instincts, with others, and with the object taking shape in front of them.

Workshop participants making paper lamps together around a warmly lit table.

Designed for how something will be lived with.

See the workshop